There are many reasons why almost half of the high-end watches sold each year is a Rolex. When we finally own such a timepiece there is a certain sense of achievement, a thrive satisfied.
For the less emotional there is the fact that a Rolex watch will sustain it's value throughout the years. For others there is the absolute perfection that only tradition and innovation merged together is able to deliver.
But what all who own a Rolex agree upon is that once you wear one it is difficult to go back to other brands. This is timeless beauty.